1. Introduction
JAG Ateliers Ltd ("we", "our", or "us") is an independent mobile app studio registered in England and Wales. This Privacy Policy applies to our website at jag-ateliers.netlify.app and to all mobile applications we publish, including Griddl (available on the Google Play Store).
We are committed to protecting your privacy. This policy explains what information is collected when you use our services, how it is used, and your rights in relation to it.
By using our website or applications, you acknowledge that you have read and understood this Privacy Policy.
2. Information We Collect
We do not directly collect personally identifiable information through our website. Our mobile applications use third-party services that may collect certain data automatically, including:
- Device identifiers (such as Android Advertising ID)
- IP address and approximate geographic location
- Device type, model, operating system version, and language
- App usage data, session duration, and interaction events
- Crash reports and performance diagnostics
We do not collect your name, email address, phone number, or payment information unless you contact us directly.
3. How We Use Your Information
Information collected through our services is used to:
- Deliver, maintain, and improve our applications and website
- Display advertisements within our free applications
- Analyse usage patterns to improve game design and user experience
- Diagnose technical issues and fix bugs
- Comply with applicable legal obligations
4. Google AdMob and Advertising
Our free applications display advertisements served by Google AdMob. AdMob may collect and use device data to serve relevant ads. You have the right to opt out of personalised advertising at any time.
Google AdMob is an advertising service provided by Google LLC. When our apps display ads, AdMob may collect:
- Your device's advertising identifier (Android Advertising ID / GAID)
- Approximate location based on IP address
- App interaction data for ad measurement purposes
- Information about your device and operating system
This data may be used to serve personalised advertisements based on your interests and prior app activity. Google's use of advertising identifiers is governed by Google's Privacy Policy, available at policies.google.com/privacy.
To opt out of personalised advertising on Android:
- Go to Settings → Google → Ads
- Enable Opt out of Ads Personalisation
- Or reset your Advertising ID to stop interest-based profiling
You can also visit adssettings.google.com to review and manage your Google ad preferences.
5. Legal Basis for Processing (UK GDPR)
For users in the United Kingdom and European Economic Area, we process personal data on the following legal bases:
- Legitimate interests — to operate and improve our applications and detect fraud
- Consent — for personalised advertising, where required by applicable law
- Legal obligation — where processing is required to comply with UK law
6. Third-Party Services
Our applications and website may integrate the following third-party services, each governed by their own privacy policy:
- Google AdMob — advertising (Privacy Policy)
- Google Play Services — app distribution and updates (Privacy Policy)
We are not responsible for the privacy practices of these third parties.
7. Children's Privacy
Our games are designed to be accessible to all ages. We do not knowingly collect personal information from children under the age of 13 (or under 16 where required by local law). Our advertising partners are required to comply with applicable children's privacy laws including COPPA.
If you are a parent or guardian and believe your child has provided personal information to us, please contact us at the address below and we will take prompt steps to delete that information.
8. Data Retention
We retain data only for as long as necessary to fulfil the purposes described in this policy, or as required by applicable law. Advertising data collected by third parties such as Google is subject to their own retention policies.
9. Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate or incomplete data
- Request deletion of your personal data ("right to be forgotten")
- Object to or restrict certain types of processing
- Data portability where applicable
- Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk
To exercise any of these rights, please contact us at the email address below.
10. Cookies and Tracking
Our website does not use tracking cookies or analytics scripts beyond what is technically required to serve the page. Our mobile applications may use SDKs provided by third-party advertising networks that employ similar device-level tracking technologies, as described in Section 4.
11. Data Security
We take reasonable technical and organisational measures to protect information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is entirely secure, and we cannot guarantee absolute security.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will indicate the date of the most recent update at the top of this page. Continued use of our services after any changes constitutes your acceptance of the updated policy.
13. Contact Us
For any questions, requests, or concerns relating to this Privacy Policy or your personal data, please contact us at:
JAG Ateliers Ltd
Email: jag.ateliers@gmail.com
Registered in England and Wales